ignitedLocal's Local Digital Marketing Program
To achieve the highest possible return on investment we focus on city/metro centric strategies. These ultra-concentrated local SEO campaigns establish and build a local interactive strategy for our clients.
Our local internet marketing campaigns are a combination of search engine optimization, local maps optimization, and paid search advertising. This allows our clients to start receiving calls immediately while we work to achieve first page placement organically on Google.
Everything Below Is Included In Our Local Internet Marketing Campaigns
Foundation Setup For Any Local Business
We are firm believers that being on the 1st page of Google does NOT necessarily mean you are receiving calls. There is more to obtaining real results than your URL featured above your competition. You have a very brief amount of time to impress and keep your visitors staying on your site and ultimately giving you a call. We provide a beautiful design that you will be prou d of, setup calls to action, and develop content that will convert your visitors into actionable leads.
We also focus on the human, not just technical, aspect of your foundation to ensure maximum lead conversion once a visitor finds your business.
Business Website Design
The design is the most important factor when setting up your local internet marketing campaigns. Our team specializes in building search engine optimized local business websites designed beautifully and for maximum conversions.
Our team takes care of the technical side of your website to ensure the site structure and layout are set up for optimal success.
Autoresponders are one of the most overlooked touch-points in local internet marketing. When a lead fills out a form on your local website, typically this is not the only one they are filling out. Firing over an automated message that is well designed and professionally written creates a positive user experience and separates you from your competition.
High Quality Content
Looking professional is only half the battle, you need to sound professional as well. At IgnitedLocal, we ensure your local business looks and sounds better than the competition. We focus on providing relevant, rich content for search engines that attracts potential clients.
Business Blog Design
We set your local business up with an SEO Blog for publishing blog posts to help increase awareness and professionalism, which result in better rankings. Our easy to use interface allows anyone, with any skill set, to publish local relevant content that search engines and your leads love.
Email Marketing Design
Our local internet marketing systems are designed to drive in leads of all shapes and sizes. We educate our local business owners on the importance of email marketing and equip each business with professional email templates that can easily be used for promotional messages, announcements, blog posts, and events.
Local SEO For Any Business
Local SEO, much like traditional search engine optimization, takes continuous manual efforts and dedication. However, local search engine optimization adds a level of complexity and difficulty since you are literally validating your existence on a local level for every backlink and citation.
Search engines need to validate your local address and there is only one way to do that....match your address and website from high quality sources. By matching your business address to your website, this proves you are local and relevant for a 'local' search. Our team of expert local internet marketers know all the niche directories, niche backlinks and niche citations to ensure your business is the local authority!
Google My Business, Yahoo Local & Bing Local Setup
Most local internet marketing companies go to every extent to ensure you do not own your listings. We ensure your local business is set up with your email address and optimized for your industry on Google, Yahoo and Bing. This means you own your Google My Business, Yahoo Local & Bing Local account whether you are still with us or not!
Monthly Press, Blog Posts & Articles
Press Releases and Articles are some of the best high profile backlinks you can provide for your local business. Our team creates optimized, high-quality monthly press releases and articles to drive referral traffic and create the best type of backlinks to increase your local business placement on search engines.
Local Citation Builder (Directory Listings)
A major strategy in ranking higher is to leverage inclusion; this validates the location and industry your business is in. We not only place your business in handpicked directories, we also place your local business in the ones that have been proven to increase your Google Places, Yahoo Local and Bing Local accounts.
High Profile Backlinks
Our team not only obtains your traditional backlinks through articles and press releases, we also obtain high profile backlinks from high domain authority sites and Wiki pages. We ensure you are outranking your competition with the use of high-quality, strategic article commenting.
GEO Target Marketing For Any Business
Local search engine optimization results often take several months to reach true success. This is why our team "Jump Starts" your business using alternative outlets such as Google AdWords. Although roughly 20% of local searchers are clicking on these “paid” links within Google, with the right website, these clicks can easily be converted into customers.
We set up a sponsor link campaign that focuses only on clicks in your target city so that every potential customer is laser-focused on your business. We DO NOT charge per click for our “Jump Start” local PPC campaign to ensure our team is managing and delivering the highest quality campaign every time. All our local internet marketing campaigns include our GEO Target Marketing “Jump Start”.
Pay-Per Click Without Paying Per Click
We include a local PPC campaign targeting exact searches in your local city. This means you are not charged per click as we invest a determined amount of time based on your industry and local market to "Jump Start" quality calls to your local business.
Powerful Call To Action
We work with you to determine the best possible call to action for your visitors. This produces more phone calls, more email leads, and higher conversion on sponsor links. This lowers cost per click and gives you more clicks during your "Jump Start" phase.
Professional PPC Campaign Set Up
We are experts in Pay Per Click and understand that not all ads and budgets are created equal. Because of this, we ensure your ad is built to maximize the lowest cost per click to bring your local business higher quality clicks and calls.
Our team defines and targets the highest converting keywords for your industry. Unlike organic traffic, every click has a cost, so we perfect the keywords that are being searched to increase the volume of searchers who find your business.
Local Setup of Facebook, Twitter & Google+
It is important to be set up correctly, but even more important to be set up locally in your city and with full owner rights. Our team will work with you to make sure you are the owner of your accounts and train you on those accounts.
Powerful Blog Posts
Fresh content is the key to being King of local SEO; without it, it is very difficult to prove you are a local expert in your field to the social community. Our team generates high quality content such as tips and How To's. We leverage this content to validate your expertise in your local industry, building your domain authority.
Monthly Social Media Marketing
Our local internet marketing experts will maintain a monthly marketing campaign that includes publishing blog posts with the right format and tags, publishing industry news and events local to your market, promoting your social media links, and much more.
Social Media Analytics
Tracking social media customers is important to understanding what is working and not working. Our management platform provides powerful reporting tools to see how many leads, likes, and follows are being generated from our social media marketing efforts.
ROI Tracking For Any Business
Spending money on advertising and not knowing your real return on investment can have several negative impacts. Often, business owners cancel marketing campaigns not realizing it was producing a healthy return on investment. Our platform includes end-to-end reporting so customers know what calls and leads are turning into actual customers.
We provide local phone tracking and recording because it is essential to knowing if our efforts are generating real, quality leads. Call-to-action leads are instantly emailed and stored in an easy-to-use prospect management system which displays how leads found your site, and includes the keyword(s) they searched. By simply logging into your account, you can instantly view call reports, search engine ranking reports, web analytic reports, and lead reports to determine their real return-on-investment.
Local Phone Tracking & Recording
Phone call tracking can be a difficult thing to understand without the proper system in place. Our system not only tracks what number is calling, but also records the conversation so that at any time you can reference the quality of the lead and call response.
Search Engine Rankings
Our inbound marketing software provides reporting on where you currently rank on Google, Bing & Yahoo for major keywords. Although our campaigns provide various avenues that leads are generated from, the closer you are to the first page, the more traffic, calls and leads you will receive.
Our inbound marketing software alerts you with detailed email lead notifications immediately following a lead creation on your website. Business owners can then log in and manage leads by sending emails, setting up notes, and scheduling follow-up calls for that lead.
Knowing how people are finding you is just as important as how deals are being closed for your local business. Our platform enables our local businesses to get a full 360 degree view as to where and how prospects found you and which ones turned into customers.
Local SEO Testimonials
- "Plug-and-Play approach to Local SEO is exactly what our company was looking for. Very quickly we were receiving calls from the internet."
- Joe, Rebath
- "Within 6 Months of hiring them, we tripled not only our walk-in business but our calls from the internet!"
- Paul, Jon's Rental
- "These guys rock, I have yet to see another SEO company do all the things they do at these prices and do them well is the key!"
- Gabe, Ace Marine
- "70% or more of the phone calls we receive is from the internet. For the amount of phone calls we receive each month
and the amount we pay, this program is a no brainer!"
- John, JA Electric
- "Every week I receive 8-10 new customers all from the internet. Our return on investment is ever growing with this program.
We recommend this to anyone who is looking for more exposure online."
- Rocco, Regenesis IHC
- "Towards the end of our second month on this program we landed a $12,000 landscaping project and the
calls kept steadily increasing month after month."
- Jeremy, VistaView Landscaping
- "We have used many different types of local internet marketing programs and it is amazing to finally have a product that works.
Last month was our biggest revenue month yet!"
- Jason, Precision Carpets